Tokyo, at the heart of fragrance culture
In 1997, Estéban opened its first store in Japan, in the heart of Tokyo, becoming a pioneering brand in the art of home fragrance in the eyes of the Japanese.
More than 20 years later, the brand has many followers in Japan, attracted by its French refinement and olfactory signature. Heirs to an ancestral perfume culture, the Japanese appreciate both the regular use of our perfumes and giving them as gifts during various traditional highlights for the symbolic dimension they represent.
To celebrate 20 beautiful years of friendship and loyalty between the brand and Japan, our Estéban store in Tokyo has undergone more than just a makeover.
Still located in the Ginza district, one of Tokyo's most fashionable and prestigious, often compared to the Parisian Champs-Elysées or New York's 5th Avenue, the boutique is surrounded by the most beautiful flagships, buildings with sublime architectural lines, and trendy stores.
A new setting for our fragrances
The architecture has been redesigned in an elegant and timeless style, like an olfactory experience workshop. Everything is designed to allow visitors to experience the brand's values and expertise.
Different spaces showcase refined decorative objects by color, associating them with various perfume access points to allow visitors to be guided by their senses.
The Perfume workshop, meanwhile, will reveal some composition secrets. Visitors can smell the most emblematic raw materials and be transported by our perfume guides, who will tell the story of each of the most beautiful materials.
A visit that we hope will be memorable, born from the marriage of Japanese refinement and French elegance.
More than an Estéban boutique, a place of sharing and culture dedicated to perfume
Within the boutique, our guides' mission is to share each of our emotional journeys and transmit the art of French perfumery to you. Symbolically, the Estéban boutique is one of the entry points to the Ginza Kohbako Building (The Perfume Box), most of whose facilities are dedicated to perfume culture.
Next to the Estéban boutique, a brand new Koju boutique dedicated to Japanese incense allows you to experience it while being inspired by Japanese rituals.
On the 1st floor is the “Koro” space, a beautiful exhibition dedicated to the most precious woods selected for the crafting of premium incense.
On the 2nd floor, the “Koju-an” space hosts Koh-do (incense) ceremonies. A truly refined and traditional Japanese art, the Koh-do ceremony is a timeless moment, where one comes to learn to listen to incense from the greatest Japanese masters.
Thus beats the new heart of perfume culture in Tokyo. From this magnificent living cultural center dedicated to perfume radiates the passion of the men and women who create, manufacture, and disseminate the most beautiful perfumes in all their forms. We are happy to contribute to this every day with our team in Japan.
Masayoshi KONAKA, President Nippon Kodo
and Dominique Alison, President of Estéban SA
Dominique Alison President of Estéban SA,
Virginie Pruvost Marketing Director
and our team of perfume guides
Passionate meeting around perfume with our Japanese partners.
Where to find us?
Estéban Boutique
4-9-1 Ginza Chuohku TOKYO
+81 3-3541-3451
http://www.esteban.co.jp
Subway :
Ginza Station (Tokyo Metro Ginza G09, Hibiya H08 or Marunouchi M16 lines)
Opening hours :
Monday to Friday from 11 am to 7 pm.
Saturday and Sunday as well as public holidays from 11:30 am to 5 pm.
Chuo-dori, Ginza's main street, is closed to road traffic every Saturday and Sunday, as well as on public holidays:
- Winter: from 2 pm to 5 pm on Saturdays and from 12 pm to 5 pm on Sundays (October to March)
- Summer: from 12 pm to 6 pm (April to September)
